Superior Customer Value in the New Economy: Concepts and Cases: 0
by Art Weinstein
ISBN 13: 9781574443561
Format: Hardcover (400 pages) Publisher: CRC Press Published: 27 May 2004
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Market Segmentation: Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict and Model Customer Behaviour
ISBN 13: 9781557384928
Format: Hardcover (325 pages) Publisher: Irwin Professional Publishing Published: 01 Nov 1993
Handbook of Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market)
ISBN 13: 9780789021571
Format: Paperback (266 pages) Publisher: Haworth Press Inc Published: 20 Apr 2004
Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition
ISBN 13: 9781439861288
Format: Hardcover (319 pages) Publisher: CRC Press Published: 04 Apr 2012
Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage
by Ron Morritt, Art Weinstein
ISBN 13: 9780789022165
Format: Hardcover (248 pages) Publisher: Routledge Published: 15 Dec 2006
Handbook of Niche Marketing: Principles and Practice
ISBN 13: 9780789023292
Format: Hardcover (278 pages) Publisher: Routledge Published: 05 Dec 2005
Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition (Haworth Series in Segmented, Targeted, and Customized Market)
ISBN 13: 9780789021564
Format: Hardcover (260 pages) Publisher: Routledge Published: 30 Apr 2004